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Book deals? Onlyfans accounts? How the Menéndez brothers were able to profit

Book deals? Onlyfans accounts? How the Menéndez brothers were able to profit

If a judge grants brothers Lyle and Erik Menendez an early release from prison, the convicted murderers could likely make millions, but don’t expect invitations to “Dancing With the Stars,” as High-society con artist Anna Delvey received.

Media experts The Post spoke to said they anticipate the brothers – who have been imprisoned for more than three decades for the 1989 shotgun murders of their parents, Jose and Kitty – making multimillion-dollar deals once they are free, for everything from their first post-incarceration interview to tell-all books and service documentary streaming.

Erik and Lyle Menéndez in court in 1992. AFP via Getty Images

“The Menendez murders are on the Mount Rushmore of high-profile murders in American history, right up there with the JFK assassination, the Manson and Mansfield murders, and Robert Durst”said Doug Eldridge, agent, celebrity marketing and branding expert. “The Menendez story would work very well.”

One expert even suggests they could cash in on Onlyfans, the infamous social media subscription service.

The brothers could reintegrate into society in a few weeks. AP

“British tabloids would pay thousands of dollars for the first interview with the brothers outside of prison,” said Mitchell Jackson, founder of the public relations firm BCC Communications. “The fans would pay for the cameos. If the brothers are really brazen, their biggest cash grab would come on Onlyfans. Never underestimate what gay men and single women will pay. Onlyfans is where they would make millions, not in documentaries.”

With society moving away from cancel culture over the past four years, Jackson said there is an opportunity for the brothers to tell their story.

“Old Hollywood, like Disney-owned companies, will fear the brothers, but the richest and most profitable streamers understand what is selling,” he added. “Traditional Hollywood cares more about its reputation at cocktail parties than about ratings. “That’s why big technology companies eat Hollywood’s lunch.”

Both Lyle and Eric Menendez, now in their 50s, will be resentenced on the recommendation of progressive Los Angeles District Attorney George Gascón. A judge could decide to grant them parole in the coming weeks.

The brothers said they felt driven to kill after being sexually abused for years. Los Angeles Times via Getty Images

“If the Menendez brothers do indeed reenter society and continue to be a part of it, I imagine they will be offered book deals, TV deals, documentaries and movies,” said Matt Yanofsky, a public relations and brand marketing specialist. . “I imagine brand deals may also be something that comes your way, as in today’s public world it seems like very little is off-limits. When a light bulb goes on, money follows; It doesn’t matter who you are or what you’ve done.”

A renewed push to free the brothers followed the recent releases of a documentary and a dramatized series, both on Netflix.

The Menendez brothers are believed to have lost most of the $14.5 million they had inherited paying attorney fees and court costs. At the time of the murders, his parents’ mansion He had an $864,000 mortgage to pay and was $600,000 behind.

The resentencing decision was announced Thursday by the Los Angeles District Attorney’s office. Giles Harrison for the New York Post

Unlike New York, California does not prohibit convicts from profiting financially from their crimes.

“As the Menendez brothers move closer to possible release, their story has the power to create a financial windfall that could redefine the ‘comeback of media,'” explained Rob Shuter, who hosts the show. Naughty but nice podcast. “On their own, each brother would profit greatly from the intrigue and momentum surrounding their case, but together, they are prepared for a multimillion-dollar capstone media blitz.”

Shuter further noted that the brothers already have the backing of Kim Kardashian: “a powerful endorsement in the Hollywood sphere that could accelerate their media reach.”

Public relations expert Doug Eldridge does not believe the brothers will live a private life after their release. fake images

“Expect a wave of branded products, from clothing lines to wig collections,” Shuter added. “Look, this time next year expect to see them attend the Met Gala.”

Your notoriety could present lucrative money-making opportunities.

“In Donald Trump’s America, they are more top-notch than Jennifer Lawrence in terms of marketability,” said Jackson, the public relations chief. “They are a phenomenon right now. They should take advantage of all the money they can. The reality is that they have little economic prospects outside of the fame economy and people will lose interest. In the United States, a criminal cannot work at Costco as a cashier, but he can be a celebrity.”

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