Colorado’s Shedeur Sanders reveals major NIL deal for his future

Colorado Buffaloes quarterback Shedeur Sanders is not only making waves on the field but also in the rapidly evolving world of marketing opportunities. Sanders recently joined teammate Cash Cleveland on his podcast, ‘2 Legendary with Shedeur Sanders,’ where they discussed their dream NIL deals and the broader impact of these partnerships on college sports.

Sanders is already the highest earner in college football, according to On3 Top 100 valuation with an impressive figure of 6.2 million dollars. Despite his existing sponsorships with Nike, Gatorade, BRADY, Mercedes-Benz and others, the projected top pick in next year’s NFL Draft has ambitious goals for his NIL future.

Discussing top dream deals, Sanders revealed his desire to partner with luxury Swiss watch brand Audemars Piguet. Known for his trademark touchdown celebration by flossing his wrist, the Buffs’ “Grown” quarterback has supported the brand since arriving in Boulder. A partnership with a luxury watchmaker would align perfectly with your personality in the field and your personal brand. Given the exclusivity and limited production of Audemars Piguet, such a deal would be groundbreaking in the NIL space and set a new precedent for high-profile college athletes. No other player would be even close to making a deal like this happen.

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The way he’s been playing this season, those deals could soon become a reality. Sanders has led Colorado to an impressive 6-2 record, marking the team’s first bowl eligibility since 2020 and ranking them 23rd in the last AP Top 25 Poll.

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Statistically, Sanders has also excelled, with more than 2,500 passing yards and 24 total touchdowns. Under the leadership of his father, NFL Hall of Famer Deion Sanders, the Buffaloes have a chance to make a deeper impact in their second season together. With a favorable remaining schedule, they could potentially compete in the Big 12 championship or even reach the newly expanded College Football Playoff. For Sanders, putting together such a memorable season would be a fitting end to an extraordinary college career, both on and off the field.