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Peer pressure could boost youth participation in 2024, new survey finds

Peer pressure could boost youth participation in 2024, new survey finds

Sakege05 mins

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From podcast appearances to celebrity endorsements, VP Kamala Harris and former president donald trump have been doing everything they can in the final days of the 2024 presidential campaign to attract young voters to the polls.

For Harris, those efforts appear to be working.

The Harvard youth poll, released Friday, showed Harris leading Trump nationally by 20 points among registered voters under 30. top swing states – Arizona, Georgia, Michigan, North Carolina, Pennsylvania, Nevada and Wisconsin – where the race is most competitive, Harris’ lead was reduced to 9 points.

The secret to getting young people to vote? Potentially peer pressure. According to the survey, those ages 18 to 29 who believed their friends planned to vote were more than twice as likely to say they planned to vote themselves.

John Della Volpe, director of polling at the Institute of Politics, said in a statement that peer influence, not just the politics of the two candidates, “could determine youth turnout” in these elections “and ultimately , who will become the next president.”

Youths They are expected to play a major role in the outcome of the tight race for the White House. The election could be decided by razor-thin margins in a handful of states, and turnout among critical demographic groups could make up the difference.

Both Harris and Trump have sought to go to court. young millennials and Gen Z voters in the last days of the campaign. With appearances at popular wrestling matches and on podcasts hosted by the likes of YouTuber Logan Paul, Trump has aimed undecided young people. Harris, meanwhile, has relied on social media campaigns and endorsements from high-profile celebrities, including Taylor Swift and Billie Eilish to increase support among young women.

These strategies are evident in the marked – and growing – gender gap.

When President Joe Biden was in the 2024 presidential race earlier this year, his lead among young women was nine points larger than among young men. With Harris as the Democratic candidate, the gender gap has increased to 20%. Harris now leads by 10% points among young men and by a whopping 30% points among young women.

And the gender gap is not just limited to youth. In the latest USA TODAY/Suffolk University poll, 53% of women said they supported Harris, while 53% of men said they supported Trump.

According to the Harvard Youth survey, some of the young people who support Trump may be less likely to vote. The poll found that Trump had an 11-point lead among young men who were least likely to vote, while Harris led among likely male voters.

The survey was conducted between October 3 and 14 and surveyed 2,001 Americans ages 18 to 29. The margin of error among the total sample was +/- 2.64%. It increased to +/- 3.05% when looking specifically at registered voters, and to +/- 3.61% in questions looking at likely voters.

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