Elon Musk is playing a dangerous game, and his businesses will pay the price, invest news abroad

By Nigel Green

ELON ALMIZCLE The last decade has been building as the most formidable entrepreneur in the world, a genius that transcends the industry, launching electric cars that change the entire industry, revolutionize space trips and make robots to a close reality.

But lately, instead of focusing on building empires, more time playing American de facto vice president, as Trump’s close advisor, support for extremists and fights world leaders on social networks.

The numbers are inside and the damage is already being shown. Tesla sales in Europe collapsed 45% last month. Market Share slides. The demand is decreasing. Coincidence? It is not likely.

It is not just the alignment of Aging of Tesla or the growing competition in the EV market. Musk has become so polarizing, so politically radioactive, that he is actively away to customers from his own products.

For a man who is proud of innovation, he seems surprisingly unknown to a simple reality: when he makes his brand everything about his own personal policy, he reduces his client base.

Musk once commanded the almost universal admiration. Left, right, center: regardless of their policy, people loved a billionaire made to himself who built rockets, defended clean energy and assumed the establishment.

Tesla was more than a car company; It was a movement. Spacex was more than a contractor; It was a lighthouse of human ambition. Even Twitter, despite his controversies, was still seen as the patio of recreation of freedom of expression and ideas.

But Musk could not go well enough.

Instead of staying above political fray, where a man who runs multiple global companies should probably be, has become a full -time combatant in cultural wars. In the United States, it has been embedded in the internal circle of the Trump administration, helping to disburse and depopulate the government while aggressively closing help programs.

In Europe, he has openly backed the AFD party of the extreme right of Germany, describing him as “the best hope for the future” and personally congratulating his leader after an electoral victory. And in Great Britain, he has been launching statements without foundation about a political cover -up on preparation gangs, even when fact verifiers rushed to point out that there is no evidence of any organized conspiracy.

One thing is that a billionaire has political opinions. Another thing is that the CEO of a company that is negotiated publicly becomes a hyperparty figure that alienates the entire demography of its own customers.

Tesla decline sales in Europe are not just an increase on the road. They are the first real warning sign that Musk is poisoning its own brand.

Consumers could have tolerated occasional deranged tweet. They could have laughed at diatribes on “wokeness” or discarded their strange flirtatious with conspiracy theories. But when he begins to interfere directly in the elections, throwing his weight behind the political movements that millions of their clients actively despise, the setback is inevitable.

Germany is the second largest market in Tesla in Europe, and yet, Musk openly supports an extreme right party that much of the German audience considers extreme and dangerous. Emmanuel Macron, from France, very radical leftist, has already joined other European leaders to call Musk’s increasingly aggressive interference in politics.

British consumers, many of whom could have considered a Tesla, are now seeing Musk fights with Keir Starmer and push inflammatory narratives that undermine their credibility.

You don’t have to be a political expert to see where this is directed. The more he insists on Musk to become the main character in each ideological battle, the more repels the customers who just wanted to buy an electric car.

Musk’s empire is based on good public will, and burning it

This is not the behavior of a man who understands the power of the brand’s trust. All the main companies that Musk possesses (Tesla, Spacex, Neuralink, even x) depends on the broad enthusiasm of consumers. Unlike a defense contractor or a fossil fuel giant, these companies do not thrive in governmental brochures or regulatory monopolies; They thrive because people want to actively support them.

But what happens when musk fight that good will?

Tesla already faces greater competition in the EV industry in China, where companies like Byd are rapidly gaining ground. European car manufacturers are up to date with battery and infrastructure technology.

Here is the truth: the world does not need another multi -million dollar political influence. You don’t need another Twitter troll with a complex from God. He needs someone who can build things. Musk, at his best, was that individual.

(The author is the CEO and founder of Devere Group)

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